The Medici Effect

Posted on Thursday 13 March 2008

So what have I been up to? Working. A lot. Getting a regular dose of Wii with Vero. And reading. A lot.

One of the books I’ve recently gone through is The Medici Effect, also available as free PDF from the author’s site.

I’m glad I managed to fight the impulse to pass on it - the oh-so-clever title and Tony Robbins-like site were a bad augury - by figuring out hell, I can dump it any time if it sucks. It’s a very quick read on creativity, full of interesting anecdotes, interviews and stories from inventors, enterpreneurs and innovators. It can easily summed up as it’s damn near impossible to be creative if you focus too much only one thing, expect immediate success or don’t take any risks. It’s a simple piece of advice that you probably already knew, but which the myriad of examples will help you grok.


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